The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World Review

The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World
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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World ReviewThis book is absolutely a must have for every CEO who really wants to understand how to initiate and engender the media in this high pressured competitive time for media coverage.
Henderson highlights the best possible ways to enhance brand awareness with authenticity and meaningful communication.
Chapter 19 titled, "Here Come the Lemmings," is a must-read for anyone who wants to know how stories get to the top.
Henderson's book is also filled with real-world tips on managing crisis communication, understanding journalists and the value of apology are spot on.
The book is filled with insights from working journalists, PR pros and corporate communicators. I highly recommend it for every corporate library as well as college communication programs!
It is a perfect coupling to David Meerman Scott's "The New Rules of Marketing and PR." The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe Media Savvy Leader: Visibility, Influence, and Results in a Competitive World Overview

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