There's No Business That's Not Show Business: Marketing in an Experience Culture Review

There's No Business That's Not Show Business: Marketing in an Experience Culture
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There's No Business That's Not Show Business: Marketing in an Experience Culture ReviewI have read all books from this author. What can I say? His first and second were good. I don't know what happened, but the quality of his books have been falling since then. The book is full of examples of what can you do to bring a little "show" into your "business", too bad it's written for those few people who get to manage a huge brand, or have something of an unlimited budget to play with! Of course I'd like to have live shows for my customers! Of course launching a watch at a fancy New York dance club sounds cool! Of course I'd love a theme park or a museum of my own! After reading some pages you start wondering if Schmitt is writing for someone to read this book or he's just trying to sell his consulting business. After reading pearls like:"if you're starting a $150 million promotional campaign...", I just had to close this book and look for something more interesting to do. (There's a long time I leave a book unfinished, but this one is entitled to this honor). Get real...There's No Business That's Not Show Business: Marketing in an Experience Culture Overview

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