Media Rules: Mastering Today's Technology to Connect With and Keep Your Audience Review

Media Rules: Mastering Today's Technology to Connect With and Keep Your Audience
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Media Rules: Mastering Today's Technology to Connect With and Keep Your Audience ReviewDan Solomon and Brian Reich push the reader to revisit the term "media" when evaluating communication strategies. According to the authors, media is no longer just what we simply read, watch or click but should be considered as almost anything that touches our lives and not be limited to some format. There's a potential danger of making the definition of media so broad and all encompassing that the term becomes useless. But Solomon and Reich use this broad definition to make us appreciate fundamental shifts that are happening in how we communicate as a society. Framing insights from business and thought leaders from the past and on the front lines into actionable, memorable categories, the reader is given a potential path to organize the cacophony of communication technologies and punditry. The authors do not pretend that the path to mass communication enlightenment is through their book but they effectively point you in the right direction.Media Rules: Mastering Today's Technology to Connect With and Keep Your Audience Overview

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